I've always liked the branding on Honda parts, not sure if it's the color scheme or the simplicity.

Color wise it's reminiscent of Nippon's rising sun motifs, symbolically red is assumed to be fast so maybe it is a nod to their racing heritage and the white and black are just there for ease of legibility. No clue, who the designer is or what they were thinking or if it was truly "designed" but it works well and it almost makes up for the price gouging that occurs when you buy an OEM part.